{"id":61673,"date":"2023-05-08T16:41:45","date_gmt":"2023-05-08T14:41:45","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/ideas-for-your-world-book-day-promotion\/"},"modified":"2025-02-17T15:01:16","modified_gmt":"2025-02-17T14:01:16","slug":"world-book-day-competition-ideas","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/world-book-day-competition-ideas\/","title":{"rendered":"Creative and Engaging Ideas for your World Book Day Competition"},"content":{"rendered":"\n

Every year, UNESCO holds World Book Day on April 23rd. Why April 23rd? Because it marks the death of Miguel de Cervantes. Or possibly Shakespeare’s death day. Or possibly Shakespeare’s birthday… But whatever the reason, World Book Day has become a key date in your calendar. Read on for our top World Book Day competition ideas.<\/p>\n\n\n\n

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The most popular World Book Day promotion idea: run book giveaways on your social media<\/span><\/h2>\n\n\n\n

Social media giveaways<\/a> are a fantastic tool to create a lot of visibility<\/b> and engagement<\/b> in a short time span. That’s why they are perfect for specific events, like World Book Day<\/b>, book fairs<\/b>, or publication dates<\/b>.<\/p>\n\n\n\n

Take this example of an Instagram giveaway, to celebrate a new edition of a bestseller. Users interested in this Instagram World Book Day giveaway were asked to mention their friends in the comments. <\/p>\n\n\n\n

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You can run giveaways that are limited to a single social network or unite your followers with a Multi-Network Giveaway. This kind of giveaway allows you to raffle one prize among followers from different social media networks. In this case, a kids’ publisher celebrated Book Week with campaigns on Facebook and Instagram.<\/p>\n\n\n\n

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And it’s often a good idea to team up with a sponsor<\/b>. If you’re trying to reach a highly specific audience, then you could also look for representatives or popular social media profiles.<\/p>\n\n\n\n

That’s right – we’re talking about influencers<\/b>. But not necessarily the stereotypical, over-the-top influencers you’re imagining! Think about the accounts that you love to follow. If they have a reasonably-sized audience, consider offering them a couple of free copies to read and give away.<\/p>\n\n\n\n

Here’s an example of an author teaming up with a brand. They had a very similar target market – so the giveaway was a win-win for everyone.<\/p>\n\n\n

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Visit our blog post dedicated to book giveaways on social media<\/a> for more tips, examples, and inspiration! <\/p>\n\n\n\n

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Convert social media followers into qualified leads with a World Book Day Giveaway<\/h2>\n\n\n\n

Are you trying to maximize lead generation<\/b>? World Book Day is a great opportunity to nourish your database with new contact details. All you have to do is launch a World Book Day Entry Form Giveaway<\/a> and share the link with your social media followers (but you can also choose to embed it on your website or blog to collect contact details from website visitors). <\/p>\n\n\n\n

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Users participate by filling out a registration form and… that’s it!<\/p>\n\n\n\n

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Create a World Book Day competition with branded mini-games<\/h2>\n\n\n\n

Gamification is the best type of interactive content you can share on your social media channels. It boosts engagement<\/b>, increases brand awareness<\/b>, and brings you new leads<\/b> for your database. Let’s also not forget the entertainment<\/b> that it provides for your audience. <\/p>\n\n\n\n

Here’s an example of a branded Match It game you can organize for World Book Day so that your audience can be engaged and entertained. <\/p>\n\n\n\n

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All games by Easypromos<\/a> are fully customizable, therefore you can edit all the texts and design, and also adjust settings. <\/p>\n\n\n\n

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In the above example, users match famous books with their respective authors. This sort of game can be created by any bookstore, library, or publisher. <\/p>\n\n\n\n

To attract more players, it is a good idea to incentivize participation<\/b>. Users will be more motivated to join your promotion and concurrently share with you their contact details. <\/p>\n\n\n\n

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Try our World Book Day demo<\/a> to see how you can use the Match It app for your own promotion. And if you like it, you can then use our tools to create your own branded game.<\/p>\n<\/blockquote>\n\n\n\n


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Ask your audience to choose their favorite book<\/h2>\n\n\n\n

Are there many bookworms among your audience? Invite them to participate in an online book knockout tournament. You can either use our ready-made Brackets promotion for World Book Day<\/a> or edit it to introduce the books your followers love most. <\/p>\n\n\n\n

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Users participate by voting for their favorite titles – and obtain points if their favorite candidate makes it to the next round. Online Brackets are a fun way to generate increased engagement as users come back on numerous occasions to vote in newly opened rounds. <\/p>\n\n\n\n

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Speak to your most creative followers with a writing contest<\/span><\/h2>\n\n\n\n

A Writing Contest includes the same form for contact details as a basic giveaway. But there’s more: you can ask users to share written comments, or even upload files.<\/p>\n\n\n\n

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There are so many possibilities here. We’ve collected just a few of our favorite ideas:<\/p>\n\n\n\n