{"id":62322,"date":"2018-08-08T08:25:59","date_gmt":"2018-08-08T06:25:59","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/ideas-social-restaurant-promotions\/"},"modified":"2024-07-12T12:43:30","modified_gmt":"2024-07-12T10:43:30","slug":"ideas-social-restaurant-promotions","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/ideas-social-restaurant-promotions\/","title":{"rendered":"Restaurant Promotion Ideas and Tips for Social Media"},"content":{"rendered":"\n<p>You already&nbsp;know how important the internet is for restaurants, caf\u00e9s, and other local foodie businesses. It&#8217;s vital to keep your opening hours, menus, and contact details up to date. And social media can be a powerful tool to build your brand. But what if you&#8217;re still not seeing results? Here&#8217;s a quick, simple recipe to improve your <strong>restaurant marketing strategy<\/strong>: try an online promotion on social media. Read on to learn why restaurant promotions work, how to design them, and how to target different customers. We&#8217;ve even included some Michelin-worthy examples from our own platform.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"essential-ingredients-for-restaurant-promotions\" class=\"wp-block-heading\">Essential ingredients for restaurant promotions<\/h2>\n\n\n\n<p>The most important step in planning restaurant promotions is to <strong>define your objectives<\/strong>. So think about what your business needs.&nbsp;Do you want to welcome new customers, or build up a family of regular visitors? Are you celebrating a specific event, or&nbsp;designing a long-term strategy?<\/p>\n\n\n\n<p>Once you&#8217;ve mapped out your objectives, you can start planning the giveaway. Here are some of the key decisions you&#8217;ll need to make to come up with a converting restaurant promotion idea. <\/p>\n\n\n\n<ul>\n<li><strong>Pick an attractive prize.&nbsp;<\/strong>The ideal prize is relevant to your brand and popular with customers. Make sure it has a healthy cost\/benefit ratio. You could give away a tasting menu, free drinks with a meal, or discount coupons.<\/li>\n\n\n\n<li><strong>Set down some clear rules.&nbsp;<\/strong>Make sure your followers know exactly how to take part. You should also check that your restaurant promotions fit the rules for social networks. Easypromos giveaways are designed to always fulfill network rules. You can use our <a href=\"https:\/\/panel.easypromosapp.com\/terms\">tool to publish terms and conditions<\/a>, too.<\/li>\n\n\n\n<li><strong>Decide how long the promotion will last.&nbsp;<\/strong>Most restaurant promotions run for at least a week. This means your followers have plenty of time to take part. Make it clear when the promotion will close, so that no one misses out.<\/li>\n\n\n\n<li><strong>Make sure the contest is fair.&nbsp;<\/strong>You can use the Easypromos prize management tool to award prizes randomly&nbsp;or by hand. You&#8217;ll also receive a certificate of validity. This is a great opportunity to show customers that your business is transparent and trustworthy.<\/li>\n\n\n\n<li><strong>Publish the winners.&nbsp;<\/strong>Remember to explain how winners will be announced in the terms and conditions. For most restaurant promotions, winners are published on social media and alerted by email. Easypromos offers a &#8220;Claim Your Prize&#8221; feature, which makes it easy to notify winners and get in touch.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Are you planning to launch a social media giveaway? Use our <a href=\"https:\/\/www.easypromosapp.com\/promotion-and-giveaway-templates\/?s=restaurant\">ready-made giveaway templates for restaurants<\/a>; you&#8217;ll save time and make sure that you&#8217;re not forgetting to share any vital information.<\/p>\n<\/blockquote>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"restaurant-promotion-ideas-romance-your-followers-with-a-couples-giveaway-on-instagram\" class=\"wp-block-heading\">Restaurant promotion ideas: romance your followers with a couples&#8217; giveaway on Instagram<\/h2>\n\n\n\n<p>A romantic dinner for two is a classic date idea. And for many restaurants, it&#8217;s a vital part of their customer base! As well as welcoming couples throughout the year, you can also make the most of holidays and special events. Try planning promotions for <strong>Valentine&#8217;s Day<\/strong>, <strong>wedding anniversaries<\/strong>, and more.<\/p>\n\n\n\n<p>Most customers use social media to find <strong>date night inspiration, restaurant reviews, and booking information<\/strong>. So a <a href=\"https:\/\/www.easypromosapp.com\/giveaway-applications\/\">social media giveaway<\/a> is a great way to attract attention! Aim to project a dreamy, atmospheric image, and offer an enticing discount or prize.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/restaurant-promotion-idea-1-1-1024x621.webp\" alt=\"restaurant promotion ideas: giveaway on instagram\" class=\"wp-image-33876\" style=\"width:768px;height:466px\"\/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>In the example above, the&nbsp;brand ran a simple <a href=\"https:\/\/www.easypromosapp.com\/instagram-giveaway\/\">Instagram giveaway<\/a> with comments&nbsp;to <strong>boost engagement and advertise their restaurant to followers<\/strong>. Interested users participated in this restaurant giveaway by tagging three friends in the comments and following the restaurant&#8217;s Instagram account. <\/p>\n\n\n\n<p>Instagram has a different demographic from Facebook. Use this social network to reach <strong>young, Millennial customers<\/strong>. They&nbsp;enjoy <strong>good food<\/strong>, have a <strong>taste for adventure<\/strong>, and <strong>love spending time with their friends<\/strong>. Another great restaurant promotion idea comes from Harborview. Users just had to mention three friends for a chance to win one of five $25 vouchers.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/restaurant-giveaway-on-instagram.jpg\" alt=\"restaurant giveaway on instagram\" class=\"wp-image-28394\"\/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>You can also ask Instagram users to follow your account in order to enter your restaurant&#8217;s giveaway. However, you will have to manually check if the winner is also your follower.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Learn about the <a href=\"https:\/\/www.easypromosapp.com\/blog\/en\/instagram-giveaway-rules\/\">Instagram giveaway rules<\/a> before launching your promotion.<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"facebook-giveaways-as-popular-restaurant-promotion-ideas\" class=\"wp-block-heading\">Facebook giveaways as popular restaurant promotion ideas<\/h2>\n\n\n\n<p>If your restaurant is reaching out to the family market, then&nbsp;a <a href=\"https:\/\/www.easypromosapp.com\/facebook-sweepstakes\/\">Facebook giveaway<\/a> with comments&nbsp;is a perfect choice.&nbsp;Facebook&#8217;s user profile skews towards thirty-something <strong>Generation X and above<\/strong>. This generation has <strong>kids<\/strong>, values <strong>family time<\/strong>, loves <strong>dining out<\/strong>, and follows <strong>recommendations from friends<\/strong>. They&#8217;ll often check out your Facebook profile for&nbsp;reviews, booking details, and ideas for where to eat. You can grab their attention with a simple, family-friendly giveaway.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/restaurant-hashtag.png\" alt=\"Restaurant promotions on Facebook. In this post, an Italian restaurant gives away 4 family meals a month for one year. Users comment with their favorite pizza to enter.\" class=\"wp-image-14257\" style=\"width:490px\"\/><\/figure><\/div>\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"collect-new-leads-for-your-restaurant-with-an-entry-form-giveaway\" class=\"wp-block-heading\">Collect new leads for your restaurant with an Entry Form Giveaway<\/h2>\n\n\n\n<p>Social media giveaways are great engagement boosters but there&#8217;s one downside; you can&#8217;t collect any information from your participants commenting on your post. If you want to <strong>collect leads<\/strong> you need to incorporate a promotion with a registration form. The easiest way to set up a promotion with a registration form for your restaurant is to set up the <a href=\"https:\/\/www.easypromosapp.com\/giveaway-applications\/\">Entry Form Giveaway app.<\/a> <\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/template_entryform_daruma.webp\" alt=\"entry form giveaway for restaurants\" class=\"wp-image-35264\"\/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>All you have to do is use our <a href=\"https:\/\/www.easypromosapp.com\/template-restaurant-entry-form-giveaway\/\">ready-made Entry Form Giveaway template for restaurants<\/a> and edit some texts to describe your giveaway. You can also customize the giveaway with your own logo and other images. <\/p>\n\n\n\n<p>Make sure you share your restaurant promotion on social media channels! You will <strong>convert anonymous social media followers into qualified sales leads<\/strong>. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"spice-things-up-with-a-hashtag\" class=\"wp-block-heading\">Spice things up with a #hashtag<\/h2>\n\n\n\n<p>So far, we&#8217;ve&nbsp;focused on getting customers into your restaurant. But maybe your aims are a bit different: maybe your goal is to spread the word about your business. A <a href=\"https:\/\/www.easypromosapp.com\/hashtag-gallery\/\">hashtag contest<\/a> is a great way to <strong>get mentioned online<\/strong> and create a buzz.<\/p>\n\n\n\n<p>Ask customers to share<strong> ideas, experiences, or photos<\/strong> with your chosen hashtag. You can collect all the entries into a <strong>public gallery<\/strong>, taking posts from Instagram or Twitter. Then you have the option to display the gallery and choose&nbsp;a winner&nbsp;&#8211; or get even more traffic, by asking followers to <strong>vote for their favorites<\/strong>. It&#8217;s a fun, flexible kind of contest. You can encourage your customers to be creative and promote your brand, too.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/2018-08-09_13-37-02-768x628-1.webp\" alt=\"Restaurant promotions with hashtags and coupons. This contest asks users to share photos with the restaurant's Instagram name and hashtag to win a tasting menu for 4.\" class=\"wp-image-32699\"\/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>And we love this unusual example below, which combines a hashtag contest with a fun challenge. Users have to figure out the pizza puzzle, and then comment with their answer and the brand&#8217;s hashtag.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/Captura-de-pantalla-2018-08-10-a-las-12.38.24.webp\" alt=\"Restaurant promotions with quiz or survey. In this example, a pizza restaurant asks people to solve a puzzle on Twitter to win a free delivery.\" class=\"wp-image-35915\"\/><\/a><\/figure><\/div>\n\n\n<h2 id=\"test-your-foodie-knowledge-with-a-quiz\" class=\"wp-block-heading\">Test your foodie knowledge with a quiz<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.easypromosapp.com\/quizzes-applications\/\">Quizzes and surveys<\/a> are great restaurant promotion ideas in several different ways. You can <strong>educate customers<\/strong> about your restaurant, and <strong>get feedback<\/strong> on their experiences, tastes, and wants. Plus, they&#8217;re <strong>motivated by the thrill<\/strong> of the game, as well as the prize or promotion you&#8217;re offering. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/multilanguage-quiz.webp\" alt=\"quiz multilanguage\" class=\"wp-image-36269\"\/><\/a><\/figure><\/div>\n\n\n<p>Customers love the challenge of an <a href=\"https:\/\/www.easypromosapp.com\/quiz\/\">online quiz<\/a>, or the chance to share their thoughts with a survey. You could even <strong>build anticipation for a new menu<\/strong> or dish by running a predictions quiz. In the example below, customers answer a series of questions about their personal preferences and in return, they get a chance to win free burgers. <\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/restaurant-promotion-idea-quiz-583x1024.webp\" alt=\"\" class=\"wp-image-33879\" style=\"width:437px;height:768px\"\/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Thanks to all the answers left by participants, the restaurant gets to better know their customers. That&#8217;s a great thing for personalized offers and discounts. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"restaurant-promotion-idea-that-collects-ugc-run-a-foodie-photo-contest\" class=\"wp-block-heading\">Restaurant promotion idea that collects UGC: run a foodie photo contest<\/h2>\n\n\n\n<p>Open up your social media, and you&#8217;re sure to see some foodie photos. People love to share images of their restaurant trips and kitchen triumphs. So you can harness that interest for your brand! Challenge the community\u00a0to share their most delicious <a href=\"https:\/\/www.easypromosapp.com\/photo-contest\/\">photos in a contest<\/a>. You can choose the winner yourself, or encourage your followers to vote.<\/p>\n\n\n\n<p>In the example below, followers had the chance to win an exclusive&nbsp;tour of the wine country if they won a photo voting competition.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/2018-08-13_11-23-51-768x621-1.webp\" alt=\"More examples of restaurant promotions. This vineyard offers a free wine tour for the top voted photo of a wine country trip.\" class=\"wp-image-36101\" style=\"width:599px;height:484px\"\/><\/a><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Do you feel like your audience would be happy to participate in a voting contest to win a prize? <a href=\"https:\/\/a.cstmapp.com\/p\/965568\">Try this pick your favorite contest demo for restaurants<\/a> to get a feel for the user experience, the customization capabilities, and how easy it is to participate. <\/p>\n<\/blockquote>\n\n\n\n<p><strong>Feeling inspired?<\/strong> Now it&#8217;s your turn! <a href=\"https:\/\/www.easypromosapp.com\/\">Get started today with Easypromos<\/a>. It&#8217;s <strong>free<\/strong> to create an account and draft your promotion. And in case of questions, don&#8217;t hesitate to <a href=\"https:\/\/www.easypromosapp.com\/live-chat\/\">live chat<\/a> with us! <\/p>\n\n\n\n<p><\/p>\n\n\n\n\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-597cacd6-4ec8-466f-b760-668ad10d25f2\">\n\t\t<span class=\"hs-cta-node hs-cta-597cacd6-4ec8-466f-b760-668ad10d25f2\" id=\"597cacd6-4ec8-466f-b760-668ad10d25f2\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/19559696\/597cacd6-4ec8-466f-b760-668ad10d25f2\" >\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-597cacd6-4ec8-466f-b760-668ad10d25f2\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/19559696\/597cacd6-4ec8-466f-b760-668ad10d25f2.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(19559696, '597cacd6-4ec8-466f-b760-668ad10d25f2', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\n\n\n\n<script src=\"https:\/\/b91e74f0c3384365931834def495f7f1.js.ubembed.com\" async=\"\"><\/script>\n","protected":false},"excerpt":{"rendered":"Restaurants have gone mobile. More and more customers are using social media and search tools to find restaurants, recommendations and reviews. So boost your social media presence with exciting promotions! Here&#8217;s some sizzling-hot inspiration for restaurant promotions with Facebook sweepstakes, Instagram giveaways and Twitter contests.\n","protected":false},"author":25,"featured_media":62323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7070,7067],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Restaurant Promotion Ideas and Tips for Social Media with Real Examples<\/title>\n<meta name=\"description\" content=\"See the most popular restaurant promotion ideas that generate visibility, sales, and leads. We share real examples and ready-made templates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/ideas-social-restaurant-promotions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Restaurant Promotion Ideas and Tips for Social Media with Real Examples\" \/>\n<meta property=\"og:description\" content=\"Get more customers with our fresh new ideas for restaurant promotions. Read about how to increase followers, boost engagement and fill seats with giveaways on Facebook, Instagram and Twitter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/ideas-social-restaurant-promotions\/\" \/>\n<meta property=\"og:site_name\" content=\"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-08T06:25:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-12T10:43:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_ideas_for_restaurant_promotions_on_social_media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corinna Keefe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corinna Keefe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/ideas-social-restaurant-promotions\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/ideas-social-restaurant-promotions\/\",\"name\":\"Restaurant Promotion Ideas and Tips for Social Media with Real Examples\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/ideas-social-restaurant-promotions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/ideas-social-restaurant-promotions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/header_ideas_for_restaurant_promotions_on_social_media.jpg\",\"datePublished\":\"2018-08-08T06:25:59+00:00\",\"dateModified\":\"2024-07-12T10:43:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364\"},\"description\":\"See the most popular restaurant promotion ideas that generate visibility, sales, and leads. 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