{"id":64264,"date":"2021-11-23T08:20:00","date_gmt":"2021-11-23T07:20:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/how-to-promote-toys-on-social-media-with-competitions-and-giveaways\/"},"modified":"2024-06-04T10:25:06","modified_gmt":"2024-06-04T08:25:06","slug":"how-to-promote-toys-on-social-media-with-competitions-and-giveaways","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-promote-toys-on-social-media-with-competitions-and-giveaways\/","title":{"rendered":"How to Promote Toys on Social Media with Competitions and Giveaways"},"content":{"rendered":"\n<p>Toy retailers and toy marketers face a special challenge. They have to <b>appeal&nbsp;to&nbsp;both parents&nbsp;and&nbsp;kids<\/b> at the same time. So it can be very difficult to find the right design, voice, and campaign style. But when you <b>promote&nbsp;toys&nbsp;on&nbsp;social&nbsp;media<\/b>, you can <b>tailor&nbsp;your&nbsp;message&nbsp;for&nbsp;each&nbsp;social&nbsp;network<\/b>. Follow your customers to the channels they use, and speak to them there.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"key-ideas-to-promote-toys-on-social-media\" class=\"wp-block-heading\">Key ideas to promote toys on social media<\/h2>\n\n\n\n<p>Before we focus in on the different social networks available, let&#8217;s set out some <strong>ground&nbsp;rules<\/strong>. Follow these guidelines wherever you promote toys on social media.<\/p>\n\n\n\n<ul>\n<li>&#8220;<a aria-label=\"Friends trust friends (opens in a new tab)\" href=\"https:\/\/reachdigitalgroup.com\/toy-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Friends trust friends<\/a>&#8220;. Toy marketing relies on influencers and recommendations from other kids. Use a friendly, approachable style on social media, and encourage customers to share their experiences.<\/li>\n\n\n\n<li>Toys are made to be played with. Show them in action with videos, gifs, or photo carousels.<\/li>\n\n\n\n<li>Think demographics. YouTube is very popular with children, while parents spend more time on Facebook and Instagram. Tailor your posts to each audience, with age-appropriate content. <\/li>\n\n\n\n<li>Find your voice and style for each social network, too. Take a look at the examples in this post to see the contrast between YouTube, Instagram, Facebook, and Twitter posts.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Experience has taught us that <b>giveaways<\/b> are an especially powerful way to get customer feedback, showcase your products, and reach out to new followers. In the following sections, we&#8217;ll discuss <b>how&nbsp;to&nbsp;give&nbsp;away&nbsp;toys&nbsp;on&nbsp;YouTube,&nbsp;Instagram,&nbsp;Facebook,&nbsp;and&nbsp;Twitter<\/b>.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"create-interactive-content-on-youtube\" class=\"wp-block-heading\">Create interactive content on YouTube<\/h2>\n\n\n\n<p>YouTube is an amazing channel for toy retailers. It&#8217;s completely focused on video, so you can demonstrate toys, create your own shows, and share behind-the-scenes insights. <\/p>\n\n\n\n<p>Over time, YouTube users have developed their own <b>unique&nbsp;video&nbsp;formats<\/b>. People share videos of their <b>shopping&nbsp;hauls<\/b>, <b>unbox<\/b> new toys and games, film <b>product&nbsp;reviews<\/b>, and host <b>livestreams<\/b>. These videos are often highly interactive, as they respond to followers&#8217; comments and questions.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/youtube-announcement.webp\" alt=\"Screenshot of a YouTube video from Toy Caboodle. The image shows a stack of brightly colored toys and the YouTube creator's hands. In the caption, there is a list of giveaway prizes and the giveaway rules.\" class=\"wp-image-29902\" width=\"638\" height=\"564\"\/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>A great idea is to organize an <a href=\"https:\/\/www.easypromosapp.com\/sweepstakes\/\" class=\"ek-link\">Entry Form Giveaway<\/a> for your YouTube viewers. Here&#8217;s what you do: post a video, and invite users to participate in your YouTube giveaway. You just share the giveaway link in the video description and encourage subscribers to enter for their chance to win!<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"follow-your-favorites-on-instagram\" class=\"wp-block-heading\">Follow your favorites on Instagram<\/h2>\n\n\n\n<p>Your audience on Instagram is a bit different than on YouTube. It&#8217;s an enormous and growing network, so you can reach out to <b>both parents and children<\/b>. <\/p>\n\n\n\n<p>You have several options to run a toy giveaway on Instagram. Let&#8217;s start with a <a href=\"https:\/\/www.easypromosapp.com\/instagram-giveaway\/\" class=\"ek-link\">comments-based giveaway<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/instagram-comment-1-768x492-1.webp\" alt=\"Instagram giveaway to promote a toy on social media. The image shows a baby sitting in an armchair, with a Very Hungry Caterpillar soft toy and a children's picture book. The caption explains the giveaway rules and prize.\" class=\"wp-image-32733\"\/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>In this example, the brand asked parents to share their favorite book characters. <b>Tying your promotions to annual events<\/b> is a great way to increase reach, and in this case, the brand followed a World Book Day theme. <\/p>\n\n\n\n<p>You&#8217;ll notice that the aesthetic of this example is quite different from YouTube videos. But next, we&#8217;ll take a look at an Instagram contest which is aimed at kids.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/twitter-mh-announcement.png\" alt=\"Mention + hashtag contest to promote toys on social media, including Instagram and Twitter. The image shows two Hairdorables toys.\" class=\"wp-image-17454\" width=\"490\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>This contest was designed to <b>collect&nbsp;user-generated&nbsp;content<\/b>, rather than comments. Kids could join in <b>on&nbsp;Instagram&nbsp;or&nbsp;Twitter<\/b> when they posted a photo with the giveaway hashtag, and mentioned the organizing brand.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.easypromosapp.com\/hashtag-gallery\/\">Mention + hashtag contests<\/a> like this are extremely valuable. The tag and hashtag <b>increase your brand&#8217;s visibility<\/b>. And you can <b>recycle user-generated content<\/b> in your own posts and campaigns, as long as you have permission.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/instagram-mh-winner-768x494-1.webp\" alt=\"nstagram giveaway to promote toys on social media. The image shows a user's photo, dressed up as a Hairdorable toy. The photo is decorated with Hairdorables stickesr and logo. The overlay text reads, &quot;Congratulations to our winner&quot;.\" class=\"wp-image-34219\" width=\"693\" height=\"444\"\/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-black-color has-white-background-color has-text-color has-background\">Use Instagram Stories to reach an even bigger audience. Learn how to <a href=\"https:\/\/www.easypromosapp.com\/blog\/en\/promote-instagram-stories-giveaways\/\" class=\"ek-link\">promote a giveaway with Instagram Stories<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"connect-with-families-on-facebook\" class=\"wp-block-heading\">Connect with families on Facebook<\/h2>\n\n\n\n<p>Facebook is still the biggest social network around &#8211; and it&#8217;s a major hub for parents to share stories, advice, and support. Your content on Facebook should be <b>accessible&nbsp;and&nbsp;family-focused<\/b>.<\/p>\n\n\n\n<p>Take this example from Fisher-Price, a leading toy brand. They started a conversation with parents by asking, &#8220;What&#8217;s your family&#8217;s favorite holiday tradition?&#8221;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/facebook-announcement.png\" alt=\"Facebook giveaway to promote toys on social media. The image shows a collection of Fisher-Price toys, with the overlay text &quot;April giveaway. What's your family's favorite holiday tradition? Tell us below for a chance to win a prize pack.&quot; The caption explains the prizes and links to the contest terms and conditions.\" class=\"wp-image-17452\" width=\"490\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>They collected almost <b>one&nbsp;thousand&nbsp;comments<\/b>. This was a well-calculated question, because as well as starting a conversation, it produced a lot of valuable information about how parents organize and celebrate major holidays.<\/p>\n\n\n\n<p>When you create a Facebook toy giveaway, try and think of <b>a question which will produce informative customer feedback<\/b>.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/facebook-comments.png\" alt=\"Screenshot of comments from the Facebook giveaway. Responses include &quot;my dad makes the best holiday dinners&quot;, &quot;we get together with family every year&quot;, and &quot;with Easter coming, I can't wait for the boys to see what the bunny left&quot;.\" class=\"wp-image-17456\" width=\"490\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-black-color has-white-background-color has-text-color has-background\">More and more brands use Facebook in combination with other social networks. Learn how to use the <a href=\"https:\/\/www.easypromosapp.com\/multi-network-giveaway\/\">Multi-Network Giveaway app<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"boost-your-profile-on-twitter\" class=\"wp-block-heading\">Boost your profile on Twitter<\/h2>\n\n\n\n<p>Last of all, let&#8217;s take a look at Twitter. You won&#8217;t find many kids in your audience on Twitter. But <b>many&nbsp;consumers&nbsp;use Twitter&nbsp;for&nbsp;customer&nbsp;service<\/b>. So your account should be up to date, and regularly monitored for any customer queries or problems.<\/p>\n\n\n\n<p>Twitter is also a great place to run giveaways. Why? Because it offers <b>more&nbsp;flexibility<\/b> than any other network. You can pick a winner from among your <b>followers<\/b>, or base the contest on <b>comments, retweets<\/b>, or <b>posts<\/b>.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/twitter-rt-follow.png\" alt=\"Twitter giveaway to promote toys and social media. The image shows the prize pack. The caption explains that users have to retweet and follow to win.\" class=\"wp-image-17453\" width=\"490\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left has-black-color has-white-background-color has-text-color has-background\">Giveaways for special events and holidays are always a success. Get creative ideas for a <a href=\"https:\/\/www.easypromosapp.com\/blog\/en\/childrens-day-giveaway\/\">Children&#8217;s Day contest<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p>With a well-planned giveaway and the right prize, you can grow your engagement and audience on every social network. <a href=\"https:\/\/panel.easypromosapp.com\/register\/?utm_source=Easypromos&amp;utm_medium=blog&amp;utm_campaign=promote-toys-on-social-media\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Start now<\/a> &#8211; your first toy giveaway on social media is free.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-119024624038\" style=\"max-width:100%; max-height:100%; width:700px;height:413.8125px\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJrlnvG%2Bks7unVCu%2BHWiK6fgaYWM%2FleRH%2Fxgx4ziIPJSZRFkDg%2FIlu0rnpGzclTAFZ%2FvhS8hDVJi3uXg6Bkcu7%2BUzyVFkaPvqmQIm5u4hqufvg%3D&amp;webInteractiveContentId=119024624038&amp;portalId=19559696\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/19559696\/interactive-119024624038.png\" style=\"height: 100%; width: 100%; object-fit: fill\" onerror=\"this.style.display='none'\">\n  <\/a>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Toys are big business, especially online. Over 44 million people buy games and toys through the internet &#8211; and that&#8217;s just in the US. Let&#8217;s talk about how to connect with customers through your social media.\n","protected":false},"author":25,"featured_media":75157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[4761,4768],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Promote Toys on Social Media with Competitions and Giveaways<\/title>\n<meta name=\"description\" content=\"Get ideas to promote toys on social media with YouTube, Twitter, Facebook and Instagram giveaways. Collect real customer feedback and UGC!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-promote-toys-on-social-media-with-competitions-and-giveaways\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote Toys on Social Media with Competitions and Giveaways\" \/>\n<meta property=\"og:description\" content=\"Get ideas to promote toys on social media with YouTube, Twitter, Facebook and Instagram giveaways. Collect real customer feedback and UGC!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-promote-toys-on-social-media-with-competitions-and-giveaways\/\" \/>\n<meta property=\"og:site_name\" content=\"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-23T07:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-04T08:25:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/how-to-promote-toys-online.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"390\" \/>\n\t<meta property=\"og:image:height\" content=\"290\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corinna Keefe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corinna Keefe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-promote-toys-on-social-media-with-competitions-and-giveaways\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-promote-toys-on-social-media-with-competitions-and-giveaways\/\",\"name\":\"How to Promote Toys on Social Media with Competitions and Giveaways\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-promote-toys-on-social-media-with-competitions-and-giveaways\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-promote-toys-on-social-media-with-competitions-and-giveaways\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/how-to-promote-toys-online.jpeg\",\"datePublished\":\"2021-11-23T07:20:00+00:00\",\"dateModified\":\"2024-06-04T08:25:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/16fe4b67ed28fec22d12cf96e151a364\"},\"description\":\"Get ideas to promote toys on social media with YouTube, Twitter, Facebook and Instagram giveaways. 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