{"id":71227,"date":"2022-10-24T06:55:00","date_gmt":"2022-10-24T06:55:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/online-writing-competition-examples-of-digital-marketing-promotions\/"},"modified":"2024-07-12T12:14:58","modified_gmt":"2024-07-12T10:14:58","slug":"online-writing-competition-examples-of-digital-marketing-promotions","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/","title":{"rendered":"Online Writing Competition, Examples of Digital Marketing Promotions"},"content":{"rendered":"\n

By now, we all know about the value of UGC for building your brand\u2019s image and reputation. Nothing beats it in terms of credibility and reliability when potential customers are shopping around and most likely you\u2019ve already organized at least one promotion aimed at gathering UGC<\/a>. However, there is also a possibility that when any of us thinks of user-generated content, photos and videos will not only be the first thing that comes to mind but the ONLY thing that comes to mind.<\/p>\n\n\n\n

We\u2019re not saying that photos or videos are not of high value, but by all means, they are not the only ones, in fact, by curbing the UGC alternatives to only these formats, we might well be missing out on a whole lot of possibilities. What is it, you may ask, that we\u2019ve forgotten in favor of the pics and videos? That is, good old, reliable, been-around-for-ages written-text.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Gather UGC with an online writing competition<\/h2>\n\n\n\n

Think about it for a moment, how many times have we referred to user reviews when we\u2019re trying to decide which gadget to buy or where to go out for that special dinner occasion? As much as pictures provide visually appealing images, we are still hardwired to rely on words more than on anything else.<\/p>\n\n\n\n

So if you\u2019re looking to gather UGC or engage your audience, get feedback, or start a conversation with your followers – why not organize a Writing Contest<\/a>? Bear with us for a moment here. A writing contest doesn\u2019t mean you are going to ask your audience to write an essay (although you can if that\u2019s what you\u2019re after). It simply means that you will ask your audience to write something, anything, to participate.<\/p>\n\n\n\n

So let us delve no more into the value of the written word and let\u2019s dive into some ideas and examples of Writing Contests that can help you engage your audience, interact with them, and gather UGC.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Choose the right format for the right audience<\/h2>\n\n\n\n

Certain audiences will respond better to certain formats. A photo or video contest might be an easy choice for a Millenial or Gen Z audience, whereas a Writing Context may well be the best choice for a Gen X or even a Boomers audience.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Use the right holidays to say it with words<\/h2>\n\n\n\n

While Halloween might be the perfect setting for a Photo Contest<\/a> (we\u2019re thinking spooky costumes), other holidays are better suited to express feelings with words. Namely Thanksgiving, Mother\u2019s Day, Father\u2019s Day, and St. Valentine’s. You see where we\u2019re going with this, right? These are all holidays that inspire us to share our feelings with our dear ones and that is always best to do with words.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Example of Writing Contest to Celebrate Mother\u2019s Day <\/h2>\n\n\n\n

Few holidays on the calendar are better suited for a writing contest than Mother\u2019s Day, and nothing evokes mom like mom\u2019s cooking. So, why not put two and two together in a Mother\u2019s Day writing contest? Well, that is exactly what the folks at Lucky Nuts did. For their promotion, they asked participants to share, in 25 words or less, their favorite memory of cooking in the kitchen with them.<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"Mother's<\/a><\/figure><\/div>\n\n\n

<\/p>\n\n\n\n

The registration form included a field where the participants had to mention which of the brand\u2019s products was their favorite. This provided them with valuable market research as well as user data to use in later campaigns.<\/p>\n\n\n\n

Writing Competition Idea for Thanksgiving<\/h2>\n\n\n\n

Thanksgiving is traditionally an American holiday that has slowly but surely been making its way into other English-speaking countries. For marketers, it also signals the \u201cofficial\u201d start of the Christmas or Holiday season and we all know how important that is. But most importantly, Thanksgiving is an opportunity to take a break from the rat race and take a moment to reflect on what we are thankful for.<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"Yankee<\/a><\/figure><\/div>\n\n\n

<\/p>\n\n\n\n

Let’s take a look at what Yankee Candle’s Thanksgiving promotion. The brand organized a writing contest and asked participants to write a message saying what they were grateful for and to share it with a special someone. These kinds of promotions will not only engage your audience but will also spark an emotional reaction that will strengthen their connection to your brand.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

An Online Writing Competition to Share Participants’ Stories<\/h2>\n\n\n\n

A writing contest is a perfect way to allow your audience to share their story with the world. No moment is happier than welcoming a baby into a family, so Baricentro shopping center organized a writing contest on that topic. The idea was as simple as it was emotional. Participants had to describe the moment they first met their child. The prize consisted of a professional photo session for the family.<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"\"<\/a><\/figure><\/div>\n\n\n

<\/p>\n\n\n\n

Writing Contest Example to share stories and strengthen your B2B network<\/h2>\n\n\n\n

In this example, the National Association of Veterinary Technicians in America (NAVTA) together with Rescue Disinfectants organized a Writing Contest among their members. NAVTA asked them to share funny, memorable, and -why not- smelly stories they had lived on the job. Sharing experiences among colleagues is always a good way to strengthen links with your audience and to keep your brand top-of-mind among professionals.<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"Vet<\/a><\/figure><\/div>\n\n\n

The Easypromos Writing Contest app allows you to display writing contest entries in a public gallery<\/b>, with a customizable design. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Promote a product or a service with a writing contest<\/h2>\n\n\n\n

Rueda is a wine-making region in the Spanish province of Valladolid. \u201cRueda Ruta del Vino\u201d is an association that promotes the region and local products through cultural and wine-tasting tours. As part of their marketing plan, they organized a short story contest and featured it on their website. Participants uploaded their stories to the contest’s microsite where the general public could read them and vote for their favorite.<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"Wines<\/a><\/figure><\/div>\n\n\n

<\/p>\n\n\n\n

The stories had to revolve around wine, gastronomy and rural life. There were two kinds of winners. The first consisted of a first, second and third place winners were chosen by a jury and awarded a cash prize. The second kind was the story that received the most votes by the general public. The contest received around 150 stories and almost 3000 votes.<\/p>\n\n\n\n

Besides featuring the stories in a public gallery, you can also enable public voting for people to vote for their favorite story. Additionally, you can include “share” buttons so participants and voters can share the promotion on their social networks and instant messaging apps. It is up to you to decide how to choose the winners: jury’s decision, popular vote, or a combination of vote. However you decide to select the winners, the Easypromos app includes a comprehensive fraud control system<\/b> with 11 security controls to monitor the writing contest and prevent invalid votes and a Fraud Index to evaluate individual participants.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Writing Contest Idea to Promote a Brand: Cooking Recipes<\/h2>\n\n\n\n

In this example, Barraza, an Argentinian cheese brand, organized a recipe contest to celebrate \u201cMozzarella Day\u201d. Participants had to submit a recipe that included their mozzarella cheese for the chance of winning a bundle of the brand\u2019s products. The organizer promoted and shared the contest on their social media profiles and received over a hundred recipes.<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"Barraza<\/a><\/figure><\/div>\n\n\n

<\/p>\n\n\n\n

Promotions such as this one will provide your brand with a very valuable marketing asset. The validation and promotion of your product or service by the consumers themselves.<\/p>\n\n\n\n

\n

Writing contests can also be a powerful means to raise awareness on social issues. In this success case, Cinfa and Malas Madres teamed up to support mothers facing life struggles<\/a> and allowed them to share their stories.<\/p>\n<\/blockquote>\n\n\n\n

So you see, the saying \u201can image tells a thousand words\u201d is not always true. Some things we can only say with words and we often forgot that UGC does not only consists of photos and videos. The written word is a powerful tool and as such, it needs a powerful app to make the most of it. Try our Writing Contest app and discover all of its possibilities.<\/p>\n\n\n\n

<\/p>\n\n\n\n

If you have any questions or doubt about how to set up your own writing contest, contact our customer support<\/a> team via live-chat. We will be happy to help. <\/p>\n","protected":false},"excerpt":{"rendered":"An Online Writing Competition is a powerful tool that will provide you with valuable UGC and feedback. Here a re some inspiring examples to help you get yours going.\n","protected":false},"author":38,"featured_media":71555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7057],"tags":[],"yoast_head":"\nWriting Competition, Examples of Digital Marketing Promotions<\/title>\n<meta name=\"description\" content=\"An Online Writing Competition is a powerful tool that will provide you with valuable UGC and feedback. Read about these great examples\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing Competition, Examples of Digital Marketing Promotions\" \/>\n<meta property=\"og:description\" content=\"An Online Writing Competition is a powerful tool that will provide you with valuable UGC and feedback. Read about these great examples\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/\" \/>\n<meta property=\"og:site_name\" content=\"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-24T06:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-12T10:14:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/online-writing-competition.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"C\u00e9sar Rodr\u00edguez\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"C\u00e9sar Rodr\u00edguez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/\",\"name\":\"Writing Competition, Examples of Digital Marketing Promotions\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/online-writing-competition.webp\",\"datePublished\":\"2022-10-24T06:55:00+00:00\",\"dateModified\":\"2024-07-12T10:14:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/aaa4ffa65aeda0be1af42f5147ec5325\"},\"description\":\"An Online Writing Competition is a powerful tool that will provide you with valuable UGC and feedback. Read about these great examples\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/#primaryimage\",\"url\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/online-writing-competition.webp\",\"contentUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/online-writing-competition.webp\",\"width\":600,\"height\":400,\"caption\":\"Online Writing Competition\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/\",\"name\":\"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos\",\"description\":\"Blog de Easypromos, toda la informaci\u00f3n sobre herramientas de marketing digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.easypromosapp.com\/blog\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/aaa4ffa65aeda0be1af42f5147ec5325\",\"name\":\"C\u00e9sar Rodr\u00edguez\",\"description\":\"Se uni\u00f3 al equipo de marketing de Easypromos en 2021. Est\u00e1 a cargo de la creaci\u00f3n y comunicaci\u00f3n de contenidos en ingl\u00e9s para el Blog, las newsletters, etc. Cuenta con m\u00e1s de 20 a\u00f1os de experiencia en formaci\u00f3n, capacitaci\u00f3n, traducci\u00f3n e interpretaci\u00f3n, y ha colaborado con diversos equipos de marketing. Cuando no est\u00e1 trabajando o paseando con sus perritas seguramente lo encontrar\u00e1s haciendo paracaidismo, parapente o esqu\u00ed.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/cesar-rodriguez-pujolas-6a576038\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Writing Competition, Examples of Digital Marketing Promotions","description":"An Online Writing Competition is a powerful tool that will provide you with valuable UGC and feedback. Read about these great examples","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/","og_locale":"en_US","og_type":"article","og_title":"Writing Competition, Examples of Digital Marketing Promotions","og_description":"An Online Writing Competition is a powerful tool that will provide you with valuable UGC and feedback. Read about these great examples","og_url":"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/","og_site_name":"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos","article_published_time":"2022-10-24T06:55:00+00:00","article_modified_time":"2024-07-12T10:14:58+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/online-writing-competition.webp","type":"image\/webp"}],"author":"C\u00e9sar Rodr\u00edguez","twitter_misc":{"Written by":"C\u00e9sar Rodr\u00edguez","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/","url":"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/","name":"Writing Competition, Examples of Digital Marketing Promotions","isPartOf":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/#primaryimage"},"image":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/#primaryimage"},"thumbnailUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/online-writing-competition.webp","datePublished":"2022-10-24T06:55:00+00:00","dateModified":"2024-07-12T10:14:58+00:00","author":{"@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/aaa4ffa65aeda0be1af42f5147ec5325"},"description":"An Online Writing Competition is a powerful tool that will provide you with valuable UGC and feedback. Read about these great examples","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/online-writing-competition-examples-of-digital-marketing-promotions\/#primaryimage","url":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/online-writing-competition.webp","contentUrl":"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/online-writing-competition.webp","width":600,"height":400,"caption":"Online Writing Competition"},{"@type":"WebSite","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#website","url":"https:\/\/www.easypromosapp.com\/blog\/en\/","name":"Informaci\u00f3n sobre marketing digital - promociones, concursos, sorteos y juegos","description":"Blog de Easypromos, toda la informaci\u00f3n sobre herramientas de marketing digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.easypromosapp.com\/blog\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/aaa4ffa65aeda0be1af42f5147ec5325","name":"C\u00e9sar Rodr\u00edguez","description":"Se uni\u00f3 al equipo de marketing de Easypromos en 2021. Est\u00e1 a cargo de la creaci\u00f3n y comunicaci\u00f3n de contenidos en ingl\u00e9s para el Blog, las newsletters, etc. Cuenta con m\u00e1s de 20 a\u00f1os de experiencia en formaci\u00f3n, capacitaci\u00f3n, traducci\u00f3n e interpretaci\u00f3n, y ha colaborado con diversos equipos de marketing. Cuando no est\u00e1 trabajando o paseando con sus perritas seguramente lo encontrar\u00e1s haciendo paracaidismo, parapente o esqu\u00ed.","sameAs":["https:\/\/www.linkedin.com\/in\/cesar-rodriguez-pujolas-6a576038\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/71227"}],"collection":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=71227"}],"version-history":[{"count":5,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/71227\/revisions"}],"predecessor-version":[{"id":94149,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/posts\/71227\/revisions\/94149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/media\/71555"}],"wp:attachment":[{"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=71227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=71227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.easypromosapp.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=71227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}