{"id":77991,"date":"2023-02-10T09:12:49","date_gmt":"2023-02-10T08:12:49","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/how-to-integrate-easypromos-with-any-user-registration-system\/"},"modified":"2024-03-05T08:55:17","modified_gmt":"2024-03-05T07:55:17","slug":"how-to-integrate-easypromos-with-any-user-registration-system","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-integrate-easypromos-with-any-user-registration-system\/","title":{"rendered":"How to integrate Easypromos with any user registration system"},"content":{"rendered":"\n

Most companies and brands have applications or private areas with their own user registration system. It\u2019s increasingly normal for organizations to have CIAM (Customer Identity and Access Management) technologies that provide a secure platform to store, manage, and control digital identities. CIAM allows users to log into a company\u2019s website and applications with a single username and password and provides centralized management of users\u2019 profiles.<\/p>\n\n\n\n

SSO (Single Sign On) is an associated characteristic of CIAM that allows users to log into different systems with a single username and password. This means that once users have logged into one site, they will be able to access other sites without having to introduce their login. <\/p>\n\n\n\n

Once users are registered in your system, there is no value in asking them to register to be able to participate in a promotion. This is why Easypromos offers two options to integrate with any user registration system, whether it is a CIAM with SSO, or a custom made user registration system.<\/p>\n\n\n\n

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  1. API Autologin: Applicable when the entire participation in the campaign is limited within the company\u2019s application. By \u201ccompany\u2019s application\u201d we refer to loyalty program systems, member\u2019s clubs, mobile phone apps, training apps, or even a company’s intranet.<\/li>\n\n\n\n
  2. Oauth2: Applicable when the participation takes place outside the native application but users have to be identified through the company\u2019s user registration system. For instance, a campaign is shared on social media (e.g. Instagram Stories) and when users click on it the campaign\u2019s microsite opens. When users participate, they are redirected to the company\u2019s login and user registration screen.<\/li>\n<\/ol>\n\n\n\n

     
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    An introduction to user participation flow<\/h2>\n\n\n\n

    Participation flow is made up by two main processes:<\/p>\n\n\n\n

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    1. <\/li>\n<\/ol>\n\n\n\n
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      1. User identification and registration process<\/li>\n\n\n\n
      2. Participation process<\/li>\n<\/ol>\n\n\n\n

        The user identification and registration process<\/strong> is the flow that users go through when registering for a promotion. An example of this process could consist of a registration form where users introduce their personal information and accept the terms and conditions and privacy policy of the promotion.<\/p>\n\n\n\n

        The participation process<\/strong> consists of the action or actions that users have to perform to complete their participation. Some examples of this could be: playing a game, spinning a prize wheel, introducing a code, filling out a survey, or simply clicking on a button.<\/p>\n\n\n\n

        With Easypromos, the organizer can decide when users go through the identification process: before or after participating.<\/p>\n\n\n\n

        The following options are available:<\/p>\n\n\n\n